Promote and interpret new evidence and understanding relating to climate change and its relevance to Scotland’s biodiversity both on land and at sea, to ensure good understanding by the general public.
Objective 6: Take action on the indirect drivers of biodiversity loss
Priority Action 28. Engage and strengthen the connection between people and communities with nature.
Communication of climate change and biodiversity evidence in Scotland is delivered mainly through technical reports, advisory services, and policy publications, rather than broad public-facing science communication.
Public-facing engagement on biodiversity and climate exists but is limited and mainly campaign-based. The main example is NatureScot’s “Make Space for Nature” campaign, which encourages nature-friendly actions but is relatively small in scale compared to the wider evidence base and has not been shown to deliver system-wide behaviour change.
Overall, communication of climate–biodiversity evidence is largely targeted at specialist or already engaged audiences, with limited reach into the wider general public beyond specific campaigns.
These communication channels support ecological outcomes by ensuring scientific evidence reaches practitioners, policymakers, and advisory audiences, influencing decisions on land and marine management. However, most activity is targeted at already engaged stakeholders rather than the wider public, limiting broader behaviour change potential.
Ecological impact is therefore indirect and dependent on uptake within these specialist audiences.
Develop a communication and engagement programme to raise awareness and understanding of the importance of biodiversity and its links to climate change and the changes needed to ensure a just transition to a net zero and nature-positive Scotland.
Increase public connection and action for nature through expanding the reach of the Make Space for Nature campaign and develop a national nature volunteer and citizen science frameworks.
Encourage people’s connection to nature through local green spaces and other land managed for nature, supporting capacity-building projects.
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